A Kentucky-based clothing brand, New Frontier, was featured on the Super Bowl 59 pregame show, drawing attention to their efforts to support victims of Hurricane Helene. The company, co-founded by…
Demos
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From stopping strikers on the football field to running a nasi padang stall, it seems there’s nothing Hassan Sunny can’t do. Now, the 40-year-old footballer has ventured into the fashion…
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Former NWSL, USWNT Star Kealia Watt Signs with Apparel Brand TravisMathew as Its First Female Brand Endorser
by Demosby DemosTravisMathew, the American lifestyle and performance apparel brand, has announced that Kealia Watt, the former USWNT and NWSL star, will be its first female brand ambassador. Watt joins a roster…
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Lauren Conrad, famous for her roles in the early 2000s shows like Laguna Beach and The Hills, has not acted in over a decade. Instead, she’s ventured into various other…
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It’s not your imagination—well-made clothing is becoming increasingly harder to find. The U.S. fashion industry is struggling to maintain quality standards due to intense competition from overseas and disruptions in…
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A Minnesota-based brand will be showcased during a Super Bowl commercial on Sunday night. Michael E. Jordan, whose name evokes images of athletic excellence, is carving out his own path…
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Disney continues to expand its presence in the fashion world with yet another exciting collaboration. Following successful partnerships with Lululemon, Stoney Clover Lane, Kendra Scott, Fossil, and Gap, Mickey Mouse…
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Meet Leonisa, a made-to-order online fashion brand with over 60 years of expertise in crafting intimate apparel. But lingerie and shapewear aren’t the only stars of its collection—the Colombian brand…
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Justin Bieber’s Mysterious Clothing Brand SKYLRK: A First Look at the Emerging Label
by Demosby DemosJustin Bieber’s SKYLRK brand remains a secret, albeit not a well-kept one—at least for now. Over the past year, Bieber has been seen wearing various pieces from SKYLRK, an enigmatic…
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Erin Andrews Identifies a Gap in the Sports Market, Leading to the Creation of Her Fashion Brand
by Demosby DemosRecognizing a missing product in the market, Erin Andrews took the initiative to create a solution herself. While covering Super Bowl 50, the renowned broadcaster saw the need for stylish…