Lauren Goodger has unveiled her plans to create a ‘multi-million pound fashion empire’ as she launches her latest clothing collection in collaboration with HL London.
The 38-year-old former TOWIE star showcased her mother-daughter clothing line, The Lauren & Larose Collection, after months of preparation behind the scenes. She appeared effortlessly stylish in a stunning photoshoot alongside her three-year-old daughter, Larose.
After enduring a challenging few years, Lauren is determined to take her business to new heights.
Speaking to MailOnline, she shared: “This is a new business venture I’ve wanted to pursue for a long time. I went through a difficult period where I lost motivation for work because all I wanted was to be a mum. Now, I’ve channeled that passion into creating a matching mother-and-daughter range, launching just in time for Mother’s Day.”
Lauren revealed that the venture is deeply personal, as it is also dedicated to her late daughter, Lorena. She emphasized her commitment to the brand, saying, “This business is my multi-million empire. I’ve been working hard behind the scenes since mid-last year, personally selecting designs and colors. I’m heavily involved, visiting the office regularly and working late nights and early mornings.”
Reflecting on her previous business success, Lauren referenced her fake-tan brand, Lauren’s Way, which she founded at 23 and saw stocked in major retailers like Superdrug and Debenhams. However, she has since parted ways with her business partner.
The new clothing line will be available both in-store and online, with a meet-and-greet event scheduled at Lakeside.
Sharing her excitement on social media, Lauren posted: “So excited my secret is out… launching my own clothing line on SATURDAY, 22ND MARCH! Matching mother and daughter range!! Available in-store and online. I’ll be doing meet and greets and showcasing the full collection. Come down, say hello & enjoy the day with me.”
The announcement was met with an outpouring of support from her celebrity friends.
Former TOWIE co-star Gemma Collins congratulated her, writing, “Well done Lauren,” with a heart emoji.
Junaid Ahmed, another friend and former co-star, praised her resilience, saying: “So proud of my best friend Lauren, the original OG Queen of Essex. I know how hard you’ve worked on this, and I’m so happy to see it finally out there. No matter what life throws at you, you always come back stronger, LG.”
Love Island’s Ekin-Su Cülcüloğlu also expressed her support, simply commenting, “Proud,” with a heart emoji.
Lauren has previously spoken candidly about her financial struggles, recalling how she once earned £25,000 for a magazine shoot during her TOWIE days. Now, she leads a simpler life in a semi-detached home with her daughter Larose, whom she shares with ex-partner Charles Drury.
The reality star also opened up about the devastating loss of her second daughter, Lorena, in July 2022. Tragically, Lorena passed away after her umbilical cord became wrapped around her neck during birth. Lauren admitted that after the heartbreaking loss, she lost interest in work, focusing entirely on motherhood.
Following her split from Charles shortly after Lorena’s passing, Lauren has worked hard to rebuild her life. While she acknowledged the difficulties of co-parenting, she stated that they are now in a good place and prioritizing their daughter’s well-being.
Now, with her new clothing line launching, Lauren is embracing a fresh start and hopes her fans will join her on this new journey.
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