Gillian Smellie, a strong advocate for circular fashion, is relaunching her brand with a bold new name: Intentional Clothing Ltd.
The rebranding goes beyond just a new product line; it reflects Gillian’s wider mission to repurpose fashion, minimize waste, and keep garments out of landfills.
Unlike many brands that claim sustainability without action, Intentional Clothing Ltd delivers on its promises with a fully transparent take-back program, ensuring no garment is ever discarded. Each piece is rescued, reimagined, and given new life through sustainable techniques such as botanical printing.
“It’s time for real change. Repurposing isn’t a ‘trend,’ it’s the only way forward. We’re proving that fashion can be circular, beautiful, and durable—without greenwashing or false claims,” Gillian said.
Based in the North East, Gillian has cultivated a loyal customer base that values transparency and thoughtful consumption. With this relaunch, Intentional Clothing Ltd is poised to expand its influence, offering a sustainable alternative to the mass-produced, disposable culture of mainstream fashion.
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