A clothing brand from Nova Scotia, founded on themes of strength and resilience, is broadening its message across the country.
Mi’kma’ki Strong is an apparel line created to raise awareness and share a message rooted in the peace and friendship outlined by the 1752 treaty. The brand was founded by Jonathan Beadle and his wife Amanda Lorette, both from Pictou Landing First Nation, N.S., in September 2020.
“Since 2020, we’ve done popup locations throughout Atlantic Canada… and we’re promoting what Mi’kma’ki is, both to the general public and the Mi’kmaq population,” said Lorette.
Mi’kma’ki refers to the traditional territory of the Mi’kmaq people, which spans the Maritime provinces.
“Today, everything seems to focus on identity, and we wanted to ensure that Mi’kma’ki is represented in that context,” said Beadle. “It’s become quite trendy, especially among the youth, which is encouraging to see. It’s important for the younger generation to understand what this is about—not just as a movement, but as an identity that is rightfully recognized and respected.”
Recently, the couple expanded their brand with the launch of a new spinoff called Canada Strong.
“With everything happening across Canada, it felt fitting to promote unity throughout the country,” said Lorette.
Beadle expressed that his goal is to raise awareness that fosters inclusivity rather than division, encouraging Canadians to embrace unity.
“We don’t want Canadians to feel like they have to give up or back down… we want Canadians to recognize the strength we have as a nation,” Beadle explained. “Wearing it on your chest makes the message even more powerful. I’m excited to spread the message that Canada remains as it is—strong and united.”
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