Actor Lee Joon-hyuk has been chosen as the new face of CJ OnStyle’s men’s clothing brand “Daniel Cremu.” Recognizing his flawless suit fit, the brand wisely selected Lee as its model.
A CJ OnStyle representative shared on the 19th, “We felt that Lee Joon-hyuk’s soft and gentle image, demonstrated through his various roles, aligns perfectly with the brand’s direction. With him now representing Daniel Cremu, we’re excited to bring his impeccable suit style from the dramas to life and create a strong synergy with the brand.”
Lee Joon-hyuk has consistently showcased a perfect suit fit in his works. His portrayal of Seo Dong-jae, a prosecutor in the drama Good or Bad Dong-jae, and his role in My Perfect Secretary were particularly noted for their stylish wardrobe choices. His daily outfits, especially the vibrant looks featured in My Perfect Secretary, garnered significant attention.
With Lee Joon-hyuk as its new face, Daniel Cremu is set to launch various content under the theme “My Perfect Silhouette” for the 25SS season. Starting on the 26th, the brand will kick off a full-scale marketing campaign, beginning with the “Hobby Chemical Balance Game” event. This event allows users to check their chemistry score with Lee Joon-hyuk through the CJ OnStyle app.
Meanwhile, Lee Joon-hyuk is currently filming the Netflix series Lady Dua following the conclusion of My Perfect Secretary. In May, he will embark on his first Asian tour, titled “2025 LET MEIN.” The tour will begin in Bangkok, with stops in Tokyo, Taipei, Manila, and Seoul, where Lee will meet fans both domestically and internationally.
Through his role in My Perfect Secretary, Lee Joon-hyuk has captured the hearts of many women with his gentle and charming image. He is also making waves in the advertising market, endorsing brands such as the coffee franchise Angelinus and now, the men’s clothing line Daniel Cremu.
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