During the Paris Fashion Week in March 2025, Lacoste unveiled its FW25 collection, which stands as a pivotal moment in the brand’s journey. Under the innovative leadership of creative director Pelagia Kolotouros, Lacoste has embarked on a new chapter, masterfully merging its rich heritage with modern innovation.
The collection, named “An Invitation”, is a profound homage to René Lacoste’s remarkable transition in the 1930s. From being a celebrated tennis champion, Lacoste ventured into the business realm, leaving an indelible mark on men’s fashion. Kolotouros has artfully translated this significant period of Lacoste’s history into a contemporary collection that resonates with today’s fashion – conscious consumers.
Each piece in the FW25 collection showcases a blend of classic elements and avant – garde designs. Traditional tennis – inspired motifs are reimagined with modern twists, incorporating cutting – edge fabrics and unique silhouettes. The color palette, ranging from timeless neutrals to bold, statement – making hues, further enhances the collection’s appeal. Whether it’s the iconic Lacoste polo shirt reworked with intricate details or tailored outerwear that exudes sophistication, every item tells a story of the brand’s past and present.
This collection not only pays tribute to Lacoste’s heritage but also sets the stage for the brand’s future in the competitive global fashion market. As Lacoste continues to evolve under Kolotouros’ guidance, the FW25 collection serves as a powerful invitation for consumers to be part of the brand’s new narrative.
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