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KidSuper Reimagines PUMA’s Classic Football Silhouettes with a Streetwear Edge

by Demos

PUMA collaborator Colm Dillane, widely recognized as KidSuper, returns with a fresh collection that merges streetwear aesthetics with PUMA’s football heritage.

The collaboration continues to blend bold fashion elements with functional sportswear, featuring unique patterns, graphics, and details. This latest release includes standout designs enhanced with original artwork by KidSuper, alongside the Indoor DSTRD and an updated version of the PUMA King Indoor.

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Dillane’s signature visuals appear throughout the collection, including a graphic jersey with bold watercolor imagery and a button-up shirt featuring KidSuper Studios’ handwritten wordmark and custom illustrations. Cut-and-sew pieces such as a progressive hoodie, windbreaker, and shorts are unified by two-tone contrasting contour patterns, a recurring motif in the PUMA x KidSuper partnership. The ringer tee offers a nostalgic aesthetic, with both PUMA and KidSuper Studios logos displayed on the chest, while the collection’s pants stand out with a roomy, relaxed fit.

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For accessories, the collection includes a logo BB Cap and a hiking-inspired backpack, adding a utilitarian touch to the range.

Rooted in football culture and expressive footwear design, the collaboration introduces the Indoor DSTRD, featuring worn-in details, subtly frayed fabric, and a vintage finish. Meanwhile, the King Indoor showcases faded hues contrasted with its signature gum sole for enhanced grip.

The PUMA x KidSuper collection launches on 8 March 2025 and will be available at PUMA.com, PUMA retail stores, Archive, Al Capone, and Shelflife.

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