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KidSuper Brings a Fashion-Forward Twist to PUMA’s Football Heritage

by Demos

Brooklyn-based creative Colm Dillane, known for his KidSuper imprint, has built a reputation with his bold color schemes, distinctive patterns, and innovative fashion presentations. Ahead of spring, the American designer has partnered with PUMA to reimagine classic football-inspired designs.

A passionate football fan and devoted admirer of Ronaldinho, Dillane delved into PUMA’s rich soccer archives, selecting the King Indoor and Indoor Dstrsd silhouettes. Both sneakers retain their sport-driven details, but with a fashion-forward edge courtesy of the Louis Vuitton collaborator. Worn-in and subtly frayed fabrics enhance the duo’s vintage aesthetic.

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The Indoor Dstrsd comes in an off-white colorway, featuring a mixed-material upper and a retro sole unit. In contrast, the King Indoor sports a faded ‘Dart Blue’ upper, accented by ‘Gray Fog’ branding and design details. Underfoot, this Pelé-endorsed franchise stays true to its roots with a signature gum outsole.

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Beyond footwear, the latest KidSuper Studios x PUMA collection includes apparel and accessories, such as cut-and-sew hoodies and hiking-inspired backpacks, each infused with Dillane’s signature artistic touch.

Check out the campaign imagery below. The KidSuper King Indoor ‘Dart Blue’ will be available on PUMA.com on Saturday, March 8, at 2 p.m. EST, priced at $150.

Meanwhile, retailers in the U.K. and Europe are also set to release the Indoor Dstrsd on Saturday, though an official PUMA product page has yet to be published at the time of writing.

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