As Paris Fashion Week in March draws near, the collaboration between TRESemmé and MaXhosa Africa is set to elevate African beauty and fashion, pushing creative boundaries and honoring cultural heritage.
Since the launch of TRESemmé’s ‘All Hair, All You’ campaign in July 2024, followed by their groundbreaking showcase at Paris Fashion Week in September, the partnership has firmly established itself as a platform for cultural representation and creative expression.
Rooted in a shared vision of celebrating African identity through both hair and fashion, this collaboration champions inclusivity and self-expression in the beauty industry.
This mission aligns perfectly with MaXhosa Africa’s dedication to honoring Xhosa culture through detailed designs and bold, striking aesthetics.
Their collaboration has already led to several major activations, including a New York Fashion Week in-store event, where TRESemmé highlighted the versatility of African hair through expert styling.
During last year’s Paris Fashion Week, MaXhosa Africa made history by partnering with TRESemmé as its official backstage hair partner. The avant-garde hairstyles complemented the MaXhosa “Xhonaissance” collection, reinforcing the idea that hair plays a crucial role in fashion storytelling.
Looking ahead to the upcoming Paris Fashion Week, anticipation is high for an even more impactful presentation. The 2025 showcase will highlight heritage, craftsmanship, and contemporary African identity, with top hairstylists working closely with MaXhosa Africa’s visionary designer, Laduma Ngxokolo, to create striking hair looks that seamlessly align with the new collection.
Ngxokolo expressed, “This partnership is about more than just fashion and hair – it’s about showcasing our culture with pride and confidence on a global stage. We’ve seen the power of representation resonate with audiences, and we’re ready to take it even further in 2025.”
With African fashion and hair artistry taking center stage, TRESemmé and MaXhosa Africa are setting new standards for beauty and cultural representation worldwide.
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