BTS’ Jin took center stage at the Gucci 2025 Fall/Winter Fashion Show, cementing his status as a global superstar and fashion icon.
As the global ambassador for Gucci, Jin captivated audiences worldwide with his striking looks and refined presence at the prestigious event. Departing from Incheon International Airport on February 23, Jin arrived in Milan on February 25 (KST), where he made his mark at the fashion show. His effortless elegance immediately caught the eye of fans and fashion enthusiasts alike.
The massive crowd that gathered in Milan to catch a glimpse of Jin was a clear indicator of his enormous popularity. Photographer Lim Jae Hyun shared a video on Instagram, captioning it:
“Kim Seokjin (Jin’s real name)’s arrival at the Gucci show caused a Milan paralysis.”
Jin’s appearance quickly dominated global search trends. According to Google Trends, he was the most searched topic related to Milan Fashion Week 2025 worldwide, particularly in the United States. Gucci’s most discussed subject in recent weeks? None other than Jin, further cementing his influence in the fashion world.
Major international fashion outlets, including Women’s Wear Daily (WWD), eagerly covered Jin’s attendance at the Gucci show. MTV US posted a photo of Jin, captioning it:
“We were crying while working because of how beautiful Jin looked at Milan Fashion Week.”
MTV UK also shared an image of Jin with a caption celebrating his stunning presence, complete with flaming emojis to represent his sizzling impact.
Inside the dimly lit Gucci venue, Jin’s flawless appearance became another viral sensation. Fans around the world were in awe of his sculpted features, with many dubbing him a walking masterpiece.
Jin’s influence on Gucci’s sales has been immediate and undeniable. Since his appointment as the brand’s global ambassador in August 2023, his impact has been felt worldwide, with Gucci items selling out across Korea, the US, and Japan. After his appearance in Milan, the $3,500 Gucci jacket and $3,100 trousers he wore quickly sold out in the US, causing a surge in traffic on Gucci’s official website, which even experienced temporary server issues.
With just one appearance, Jin once again proved his unmatched power as a global superstar and fashion icon, reaffirming his dominance in both the entertainment and luxury fashion industries.
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