Meghan Markle’s newly announced lifestyle brand, As Ever, has sparked controversy just days after its official unveiling on February 20, 2025. The source of the backlash? The name As Ever bears a striking resemblance to an existing clothing brand with the same name, which is based in New York and New Jersey. This has led to widespread criticism across social media.
The name confusion has raised important questions about intellectual property and brand identity. The co-founder of the original As Ever brand has publicly expressed concern, even seeking legal advice regarding the potential infringement. This situation brings into focus the complexities of establishing a brand in a marketplace where similar names can create confusion.
Following the announcement, social media users were quick to voice their opinions, and the reactions were mixed. Critics argue that Markle, as a public figure with considerable resources, should have conducted a more thorough search before selecting the name As Ever. This has led to broader discussions about the responsibilities celebrities face when launching their own brands and the impact of their decisions on smaller businesses.
Several key issues have emerged in the ongoing debate:
The potential for trademark infringement on the established As Ever clothing brand. Accusations that Markle failed to do her due diligence in researching the name. Concerns about the impact on the original brand’s reputation and identity. Calls for clearer industry guidelines when it comes to naming new brands, especially by high-profile figures.
Despite the growing backlash, Markle remains optimistic about the future of her brand. As Ever is set to launch in Spring 2025, and its focus will center on lifestyle elements such as food, gardening, and thoughtful living. The real question now is whether Markle can navigate this controversy successfully and build a brand that resonates with her audience.
This incident highlights the importance of understanding trademark laws when launching a business. Many entrepreneurs overlook this crucial step, which can lead to costly legal disputes and damaged reputations. As the As Ever controversy continues to unfold, it serves as a reminder for all aspiring business owners to thoroughly research and secure their brand names before making any public announcements.
With the launch of As Ever approaching, the ongoing drama surrounding its name is likely to keep public attention on the brand. It remains to be seen whether the controversy will affect its success or if Markle’s vision for the brand will prevail despite the hurdles.
Related Topics
- London Fashion Week Kicks Off with Harris Reed’s Bold Gender-Fluid Collection
- County Durham Designer Breaks New Ground with Braille-Inspired Collection at London Fashion Week
- London Fashion Week 2025: A Guide to the Autumn/Winter Season
