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5 Beauty Trends That Dominated New York Fashion Week

by Demos

New York Fashion Week has officially launched fashion month, and the beauty trends emerging from the event are already shaping the season’s vibe. From wild prints at Collina Strada to luxurious feathered lashes at Thom Browne, the creativity was on full display. Whether it was the nostalgic ‘90s makeup at Luar and Kim Shui or the sky-high hair statements at Marc Jacobs and Meruert Tolegen, this season has proven to be all about pushing boundaries.

Into the Wild

The wild theme took center stage with daring and playful beauty moments. At Collina Strada, makeup artist Dick Page was inspired by the bold prints in the collection, freehanding leopard spots along the forehead and jawline with Ilia’s Clean Line Gel Liner in jet-black Twilight. “It’s just playing around with the idea of decoration,” he explained backstage. Additionally, the crimped hair horns on the runway were not to be missed.

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Animal-inspired elements also made their way to the nails at Luar, where nail artist Naomi Yasuda used fluffy faux feather press-ons in OPI’s Black Onyx, Alpine Snow, and Livin’ la Vida Mocha to tie in with the show’s duck theme. Meanwhile, at Thom Browne, makeup artist Isamaya Ffrench attached emerald green feathers to lashes for a dramatic, fringed effect.

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Unexpected Shimmer

Shimmer took on unexpected forms, from pop art influences to subtle gleams. At Marc Jacobs, Pat McGrath created “precision beauty spots” using velvet and glitter to stamp paper doll-like red lips and cheeks, deconstructing classic beauty. At Eckhaus Latta, Fara Homidi gave “après ski goggled-sunkiss” skin a touch of iridescent gleam on the inner corners of the eyes. Christopher John Rogers also showcased “galactic lips,” where makeup artist Alex Levy layered MAC’s Dazzleshadow Extreme and Clear Lipglass to create a shimmering, foil-like finish.

Swoop Appeal

Hair this season was all about swooping into dramatic shapes. For Christian Siriano’s race-car-themed show, hairstylist Lacy Redway sculpted “trackside twists,” which were slicked-back knots with 3D ribbon-like details. At Collina Strada, Mustafa Yanaz designed braided styles with artfully looped shapes around the face. Christopher John Rogers also featured heavy side-swept bangs with deep parts, creating a Veronica Lake-inspired peek-a-boo look. Bettie Page and Dita Von Teese-inspired bumper bangs were also seen at Anna Sui, where Garren used R+Co BLEU Cult Classic Flexible Hairspray to set them in place.

’90s Matte-itude

The soft-focus, hazy finish from the ‘90s made a strong comeback. At Ulla Johnson, the velvety finish took center stage with Sisley’s new Blur Expert 1 Beige powder. At Khaite, Monastery’s Aloe gel serum gave the skin a supercharged boost, and makeup artist Diane Kendal used NARS Light Reflecting powders for a smooth, soft finish. Kim Shui’s look, inspired by Gabbriette, featured a “cool-toned sculpted face” with frosty matte eyes using MAC’s White Frost and Cozy Grey eyeshadows. At Luar, Terry Barber’s look combined late-‘80s supermodel glam with DIY club drag, creating chalky cut-crease smoky eyes and nude lips with MACximal Silky Matte Lipstick in Act Natural.

Soaring Styles

Marc Jacobs took hair to new heights with extravagant curls styled into tall, undulating shapes that evoked an old-world romance. At Meruert Tolegen, Laurent Philippon created structured, intricate hair sculptures by piling winding twists and braids into gravity-defying designs. Finally, Thom Browne’s show featured hair molded into elaborate bow-tied fascinator-like shapes, creating truly fantastical looks.

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