Bluecrest Clothing, a fresh performance polo and apparel brand, is making waves with its debut collection of shirts, which blend classic designs, festive patterns, collegiate styles, and custom embroidery. Founded by husband-and-wife duo Trent and Ashley Cox, Bluecrest aims to bring joy to men’s everyday style while merging timeless charm with contemporary flair.
The brand’s initial collections feature classic stripes and a collegiate-inspired line, drawing influence from various beloved universities. Notable designs include The SIP, The Palmetto, and The Lone Star shirts, while festive options like The Freedom, The Krewe, The Beach Trip, and The Gimme provide stylish choices for celebrating any occasion.
“We created Bluecrest because celebrating people is at the core of everything we do,” said Ashley Cox, co-owner and chief marketing officer. “Whether it’s enjoying happy hour with friends, cheering for a sports team, or cooking out with family, our shirts are designed to elevate everyday moments with sophisticated yet light-hearted style. We believe what you wear is an extension of your personality, and we can’t wait to see that come to life with Bluecrest.”
Bluecrest polos are crafted from premium performance fabrics, ensuring comfort, durability, and a four-way stretch. They also feature moisture-wicking properties, built-in sun protection, and low-maintenance care. Along with its signature styles, the brand offers custom embroidery options for corporate and personal orders.
In addition to Bluecrest, Trent and Ashley Cox also own Roostas, a leading brand of golf and leisure stretch belts for men and kids, featuring unique woven designs and embroidery options. With years of experience in the retail and apparel industry, the Coxes are excited to fill a gap in the performance polo market.
“Through our work with retailers, golf clubs, pro shops, and boutiques, we saw a need for original performance polo apparel that could scale for various needs,” said Trent Cox, co-owner. “We aim to serve everyone who wants a Bluecrest piece, whether for their shop or as customized gear for their brand or employees. Our flexible and personal customer service will be at the heart of our brand as we grow.”
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