A Glasgow-based fashion brand has partnered with Homeless Project Scotland to assist those experiencing homelessness.
Finnieston Clothing is launching a “Jacket for Jacket” campaign, encouraging customers to donate their old jackets when purchasing a new one. In exchange, customers will receive a 20% discount on all apparel at the brand’s Byres Road and Shawlands stores until the end of January. The donated jackets will be given to Homeless Project Scotland.
According to Shelter Scotland, a household becomes homeless every 16 minutes in the country. Ross Geddes, the founder of Finnieston Clothing, is eager to make a positive impact on this pressing issue.
He explained, “Winter is an especially tough time for those without stable housing. Walking around our shops on Pollokshaws Road and Byres Road, it’s clear that homelessness is a growing problem, and as a community, we need to act. Anyone can fall on hard times, and it’s important for us to come together and help. This initiative is just one small step.”
He added, “We want to encourage people to shop sustainably and consider the lifecycle of clothing. The ‘Jacket for Jacket’ campaign offers a simple way for our customers to make a difference and extend the life of a product.”
Homeless Project Scotland, a charity run by volunteers, provides essential items and support for the homeless. The donated jackets will be distributed to those who need them most.
Colin McInnes, CEO of Homeless Project Scotland, stated, “It’s disheartening that businesses have to step in to help people who should be supported by local and national governments. We appreciate Ross and his team for raising awareness about the dire situation many people are facing. We’re grateful to the public and businesses like Finnieston for stepping up to fill the gap left by authorities.”
Finnieston Clothing has also launched other initiatives to encourage mindful shopping, such as a new line of premium wool outerwear, insulated with wool from Geddes’ grandfather’s sheep.
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