FabriX, originally launched in Hong Kong, has made its mark globally, with its influence expanding across borders. Following a successful debut at London and Paris Fashion Weeks in 2023, the FabriX Digital Fashion Roadshow is returning to Paris, the heart of global fashion, for another exciting showcase in 2024.
Founded in 2022 by PMQ with backing from the Cultural and Creative Industries Development Agency (CCIDA, previously known as CreateHK), FabriX was created to serve as a platform for Hong Kong’s forward-thinking fashion designers to present their digital creations on virtual runways worldwide. Since its inception, FabriX has grown into a global platform, making notable appearances at two of Europe’s most prestigious fashion weeks in 2023.
The mission is clear: to establish FabriX as the ultimate Digital Fashion Hub and Curated Marketplace, where cutting-edge artistry merges with commercial opportunity. The platform is dedicated to fostering a future where digital fashion is seamlessly integrated into everyday life, building connections and collaborations with global digital fashion communities, industry associations, fashion houses, tech innovators, influencers, and the media.
This year, FabriX, in partnership with the Fédération de la Haute Couture et de la Mode (FHCM), will once again present the Digital Fashion Roadshow during Paris Fashion Week 2024. The event will take place from September 25 to October 1, 2024, at the Palais de Tokyo. Attendees are invited to experience FabriX’s unique blend of phygital fashion curation, while staying connected with FabriX on social media for exclusive updates and content.
The FabriX team, led by Project Director Shin Wong and Designer’s Curator Declan Chan, is committed to exploring the best tech partners in the world. With the unwavering support of William To, Executive Director of PMQ, the team is pushing the boundaries of the virtual fashion experience.
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