The revival of 90s and 2000s fashion continues with exciting news for fans of the iconic clothing brand Limited Too. The beloved tween division of The Limited is expanding its collection to include adult sizes, much to the delight of nostalgic shoppers.
“The expansion of Limited Too into more sizes is a dream come true, thanks to our amazing fans,” said Petra Kennedy, the brand’s design manager, in an interview with CNN. “When we first relaunched, our mission was to bring back that fun, spirited brand for today’s tweens. But as we listened to our original fans who grew up with Limited Too, it became clear that the magic wasn’t just for the past. They wanted to relive those special moments, and we want to make that happen.”
This summer, the iconic mall brand made its comeback, sparking excitement among millennial women eager to wear Limited Too again. However, this time, customers have more discretionary spending power. “We have an awesome audience,” Kennedy told TODAY. “Even though our audience has grown up, the fact that they’re asking for adult-sized clothing and accessories just makes us even more excited and motivates us to think creatively. We want to do everything we can for all of our customers.”
The demand for adult sizes was so strong that the company responded via Instagram in October, assuring fans: “We’ve seen the conversation about millennial sizes not being available at the relaunch of Limited Too. Please know we’ve been listening closely!”
Shoppers are clearly thrilled about the return of Limited Too, as the brand successfully taps into the nostalgia of a generation while meeting the demand for sizes that cater to their grown-up fans.
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