In recent years, the demand for plus-size clothing in the United States has been steadily increasing. More and more people are looking for fashionable and high-quality plus-size apparel that not only fits well but also reflects their personal style. Fortunately, there are several excellent American plus-size brands that offer a wide range of stylish options. In this article, we will introduce some of the most recommended American plus-size brands to help you find the perfect clothing for your body type and taste.
Universal Standard
Size Range: 00 to 40. This extensive size range makes it one of the most inclusive brands in the market, catering to a diverse group of plus-size individuals.
Unique Features: Universal Standard uses its own letter sizing system, where a medium equates to a size 18, which is the average size of a woman in the US. Their Fit Liberty program is also a standout feature, allowing customers to exchange many items for a different size up to a year from the purchase date, regardless of how used the clothing is.
Product Offerings: They offer a variety of wardrobe basics, including the comfiest t-shirts in sizes up to 4XL, as well as great options for plus-size denim, affordable women’s basics, statement pieces like leather jackets, and even the best plus-size workwear. It’s a go-to brand for many when it comes to building a functional and stylish plus-size wardrobe.
Style and Quality: The brand is known for its contemporary and on-trend styles that don’t sacrifice quality. Their clothing is designed to fit and flatter different body shapes, providing both comfort and style.
Eloquii
Size Range: 14 to 32. Eloquii focuses on providing fashionable clothing for women size 14 and above, offering a wide selection of styles to meet the needs of plus-size customers.
Product Highlights: It is not only one of the best places to buy plus-size workwear but also a top retailer for cute sundresses, great denim, and even bridal attire. You can find everything from trendy cuts to long-lasting basics here. Their clothing often features bold colors and unique designs, allowing plus-size women to express their individuality and stay on top of the latest fashion trends.
Style and Appeal: Eloquii’s style is characterized by its fashion-forward approach, with a strong emphasis on creating looks that are both stylish and flattering. The brand understands the importance of fit and offers a variety of silhouettes to enhance the curves of plus-size bodies, making it a favorite among many for special occasions and everyday wear alike.
Reformation
Size Range: 0 to 24. Reformation is a trendy clothing retailer that has made a name for itself in the plus-size fashion scene with its stylish and sustainable offerings.
Sustainable Practices: The brand is committed to sustainability, using eco-friendly materials and ethical manufacturing processes. This makes it an attractive choice for consumers who are not only interested in looking good but also want to make a positive impact on the environment.
Product Range: It offers a great selection of dresses, including wedding guest dresses, as well as linen pieces like breezy pants and skirts for summer. Their designs are often on-trend, with unique prints and details that set them apart from other plus-size brands. Whether you’re looking for something formal or casual, Reformation has options that will make you look and feel great.
Aesthetic and Fit: Reformation’s aesthetic is characterized by its effortless and chic style, with clothing that is designed to fit well and drape beautifully on different body types. Their pieces are known for their quality construction and attention to detail, ensuring that you not only look good but also feel confident in their clothing.
Anthropologie
Size Range: XXS to 4X; 00 to 26W. Anthropologie offers a dreamy and whimsical style of clothing, with over 600 styles in plus sizes available.
Fashion and Variety: The retailer provides a wide range of options, from clothing to home decor, allowing you to create a cohesive and stylish look. Their plus-size clothing selection includes everything from dresses and tops to pants and outerwear, with unique prints, patterns, and details that add a touch of charm to each piece. If you have a more bohemian or eclectic style, Anthropologie is a great place to shop for plus-size fashion.
Shopping Experience: In addition to its in-store offerings, Anthropologie also has a clothing rental service called Nuuly, which is a great way to try out different styles without committing to a purchase. You can rent six items at a time for $98 a month and get a discount on any items you want to keep, making it a convenient and affordable option for those who like to experiment with their fashion choices.
Lane Bryant
Size Range: Typically offers sizes 10 to 28 and 1X to 4X. Lane Bryant is one of the most well-known plus-size retailers in the United States, with a long history of providing fashionable clothing for curvy women.
Product Offerings: The brand offers a comprehensive range of apparel, including workwear, casual wear, lingerie, and swimwear. Their clothing is designed to fit and flatter plus-size bodies, with features like stretch fabrics, strategic seaming, and flattering silhouettes. Lane Bryant also regularly collaborates with designers and influencers to bring fresh and trendy styles to their customers.
In-Store Experience and Services: With numerous physical stores across the country, Lane Bryant provides a convenient shopping experience for customers who prefer to try on clothes before purchasing. They also offer personal styling services and a loyalty program, rewarding customers with exclusive discounts and perks.
Torrid
Size Range: Sizes 00 to 6X. Torrid is a popular destination for young plus-size fashionistas, offering trendy and affordable clothing inspired by the latest fashion trends.
Fashion-Forward Styles: The brand focuses on creating clothing that is both stylish and age-appropriate for young women. Their collections include everything from graphic tees and denim to dresses and outerwear, with a emphasis on bold colors, unique prints, and edgy details. Torrid also offers a wide range of accessories to complete your look, making it a one-stop-shop for all your fashion needs.
Inclusivity and Community: Torrid is known for its inclusive marketing and community-building efforts, celebrating plus-size beauty and individuality. They often feature real customers and influencers in their campaigns, creating a sense of empowerment and belonging among their customer base.
Ashley Stewart
Size Range: Generally offers sizes 10 to 26 and 1X to 3X. Ashley Stewart is a brand that caters to plus-size women who want to look and feel confident and sexy.
Style and Appeal: Their clothing is characterized by its bold and glamorous style, with a focus on body-hugging silhouettes, plunging necklines, and figure-flattering cuts. The brand offers a variety of dresses, tops, and bottoms that are perfect for a night out or a special occasion, as well as more casual options for everyday wear. Ashley Stewart also pays attention to details like fabric quality and construction, ensuring that their clothing not only looks good but also lasts.
Affordability: In addition to its stylish offerings, Ashley Stewart is also known for its affordable price points, making it accessible to a wide range of customers. You can find trendy pieces at reasonable prices, allowing you to update your wardrobe without breaking the bank.
Conclusion
Each of these plus-size brands has its own unique characteristics and target customer groups. Whether you’re looking for trendy and youthful fashion, professional workwear, or affordable everyday clothing, there are options available in the American plus-size fashion market to meet your needs and help you express your personal style with confidence.
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