ME+EM has launched its first flagship store in Marylebone Village, London. The new location spans 3,826 square feet and is the largest among the brand’s eight stores in the UK.
The store was designed by British designers Tina Vaia and Ed Milton. It blends traditional and modern British design elements, featuring luxury fabrics and smart construction. According to the company, the design emphasizes contrasts. For example, an antique mahogany table base pairs with a sleek glass top. The color scheme draws inspiration from Joseph Albers’ artwork, mixing neutral tones with mustard shades while layering various materials and textures, reflecting the diverse textures found in ME+EM’s clothing collections.
The store also showcases British design influences, evident in the custom stone floor that combines a classic Victorian chequerboard pattern with a 1970s crazy paving style. Additionally, the deep green and yellow tiles on tables pay tribute to traditional British pub tile designs.
Previously a bank, the building’s heritage is honored through circular banquette seating that wraps around structural pillars and dark wooden furniture, reminiscent of a grand banking hall.
An oak bobbin rail, crafted from fallen trees around London, will display standout outfits from ME+EM’s curated monthly collections. For November, the featured collection includes velvet and tulle partywear, the brand’s inaugural line of evening bags, classic printed dresses, and soft argyle knits made from British wool and cashmere.
ME+EM reported sales of £120 million for the year ending in January, reflecting consistent global growth. The flagship store opening follows three new locations in North America, with a fourth set to open in Dallas, Texas, in December.
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