ic! berlin has announced the appointment of a new leader to oversee the management and strategic development of all its business units. This move aims to strengthen the company’s reputation as a premium design brand worldwide.
The new appointment aligns with the company’s strategy to improve ic! berlin’s organization and processes within the group. It also seeks to expand the brand’s customer base in Asia and the United States. The brand is known for its unique design and high-quality eyewear, all handcrafted in Berlin.
The new leader, Lunghi, brings extensive experience in the luxury and premium brand sectors. He has held various roles in General Management, Commercial Operations, and Business Development & Financial Planning. Throughout his career, he has maintained the premium brand image for luxury companies in the watches and jewelry markets.
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