Victoria Beckham is joining the trend of brands using artificial intelligence in advertising, marking a significant step for luxury labels that have been slow to adopt this technology. The brand is launching its new pre-SS25 Dorian bag through an innovative campaign that blends classic and experimental storytelling.
The campaign’s tagline, “More than meets the eye,” emphasizes the unique approach. It is designed as a social-first initiative, with the bag debuting on Instagram.
For this campaign, Victoria Beckham collaborated with an AI artist to create visuals. The initial designs were generated on a dedicated platform, and the Dorian bag was photographed separately and integrated into the final images during post-production.
The campaign features AI-generated images that capture the Dorian bag in a “sensual and deeply cinematic” way, aiming to engage audiences organically.
As the campaign unfolds, Victoria Beckham plans to continue pushing creative boundaries and fostering conversation in the luxury market. More content is expected to follow as part of this innovative rollout.
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