Soeur has recently launched a new product line, marking what the company describes as a new chapter in its journey. Although Soeur has always incorporated elements of menswear into its womenswear designs, this new label takes that influence further.
The brand explains that this collection represents both “a collection and an idea.” It emphasizes that getting dressed is a cultural statement influenced by films, music, and literature. Each item in the collection tells a story, featuring details like a softened shirt collar that shows wear over time, a white ribbed tank top casually dropped at the foot of the bed, and wool gabardine trousers draping gracefully over well-worn canvas tennis shoes. The collection embodies a polished and classic style, reflecting effortless elegance with a relaxed attitude.
Included in the new line are a gilet jacket, tailored shirts, a tweed coat, cozy knitwear, and accessories like beanies and scarves.
Founded in 2007 by sisters Domitille and Angélique Brion, Soeur aims to capture the essence of French taste, ease, and authenticity. The brand has always drawn inspiration from menswear, a strategy that has proven successful. Soeur now operates 50 standalone boutiques and distributes its products through 520 wholesale locations.
Customers can find the new menswear collection on the Soeur website, as well as in select retail partners and Soeur stores.
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