At Milan Fashion Week, Kim Jones showcased a remarkable women’s collection to commemorate Fendi’s 100th anniversary. The Roman fashion house, founded by Adele Fendi in 1925, marked this milestone with a tribute to its century-long legacy.
The Fendi Spring/Summer 2025 show provided a captivating look at fashion’s evolution through time. This season, Fendi celebrated its centennial, a landmark year also notable for the Paris Expo and the creation of the Eiffel Tower. In the 1920s, a period marked by the glamour of Art Deco, influential writers like Virginia Woolf and F. Scott Fitzgerald enriched literature with works such as Mrs. Dalloway and The Great Gatsby. Inspired by this bold elegance, Fendi’s collection reinterprets the past while looking towards the future.
The presentation featured a minimalist design, centered around a striking cube-shaped installation. The atmosphere was enhanced by a haunting soundtrack from Max Richter, complemented by the evocative voices of Anna Fendi and Silvia Venturini Fendi. They honored their mother, Adele Casagrande, and the founder’s enduring influence on the brand.
The collection itself was a testament to refined elegance, merging sophistication with minimalism and the high standards of Fendi’s LVMH heritage. Kim Jones delivered a blend of understated grandeur, 1920s Art Deco-inspired designs, translucent dresses, and intricate embroidery. The guest list included notable figures like Shailene Woodley, Heart Evangelista, and Song Hye-kyo.
The show concluded with a dramatic reveal as the cube installation opened, showcasing the full range of the collection. This grand finale celebrated Fendi’s rich history and set a bold vision for the future.
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