Fashion retailer Yours Clothing has launched its Autumn/Winter 2024 (AW24) denim campaign, focusing on inclusivity, comfort, and a flattering fit. This campaign, recently introduced on social media, features four plus-size influencers: Danielle Lucy, Shannon Futcher, Teni Pascal, and Belindah Chaka. They are part of the brand’s “Outsiders” campaign, which highlights new denim styles designed to enhance and flatter curves while ensuring comfort and ease of movement.
Yours Clothing offers denim in UK sizes 14-36, with options in short, regular, and long leg lengths. The new campaign emphasizes the brand’s commitment to creating jeans that provide both comfort and confidence for women of all sizes and shapes. The denim line also includes features such as extra calf room and longer zippers.
To support its commitment, Yours Clothing has implemented a “carefully-crafted fit process” that includes sample fitting, fabric testing, enhanced movement analysis, wearer trials, and continuous improvement based on customer feedback.
Katrina Anderson, Denim Garment Technician at Yours Clothing, stated, “Our quality and fit checks follow a rigorous process involving various body shapes and sizes. We conduct fit days with real plus-size women to ensure our grading meets the necessary standards.”
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