New York – Revlon is making a notable return to New York Fashion Week after a decade, partnering with designer Christian Siriano for his Spring 2025 collection. The collaboration follows a viral social media post from Siriano, who sought makeup artists for his show, prompting Revlon to step in as the official makeup sponsor.
Details
On August 19, Christian Siriano, facing an unexpected shortage of makeup sponsors, posted a video on TikTok and Instagram. He invited makeup artists to join his team for the upcoming show. The video quickly went viral, garnering over a million views and attracting more than 4,000 applications. Seizing the opportunity, Revlon, which is undergoing a brand revival after exiting Chapter 11 bankruptcy, decided to partner with Siriano. The brand will supply products like the Illuminance Gel Serum Blush and Super Lustrous The Gloss for the event. Celebrity makeup artist Vincent Oquendo will lead the makeup team.
Why It Matters
This partnership signifies Revlon’s strategic return to the fashion scene, marking its first appearance at NYFW in ten years. For Revlon, this move not only reintroduces the brand to the runway but also highlights its updated digital-first approach. For Siriano, it represents a return to the dramatic and imaginative elements of fashion week, showcasing the creative potential of these high-profile events.
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