The concept of plus size varies significantly around the world, influenced by cultural norms, body ideals, and fashion industry standards. In Japan, the definition of plus size and the availability of plus-size clothing are distinct from Western countries. This article delves into what is considered plus size in Japan, the challenges faced by plus-size individuals, and where to find fashionable plus-size clothing in the country.
1. Understanding Plus Size in Japan
The term “plus size” in Japan is often associated with clothing that goes beyond the standard sizing offered by most Japanese brands. Here’s an overview of what constitutes plus size in the Japanese context:
Standard Japanese Sizes: Typically, women’s clothing sizes in Japan range from 5 to 13, with size 13 often being the upper limit in many mainstream stores. Men’s sizes also tend to run smaller compared to Western standards.
Plus Size Definition: In Japan, plus size generally starts from a size 15 for women and larger than LL (extra-large) for men. This is equivalent to a US size 12-14 for women and a US size 42-44 for men.
Terminology: The term “plus size” in Japan is often replaced with “Queen Size” or “Large Size” .
2. Cultural Perceptions of Body Size
Cultural perceptions significantly impact what is considered plus size in Japan:
Body Ideals: Japan traditionally values slender physiques, which are often associated with beauty and health. This cultural preference influences the sizing standards in the fashion industry.
Media Influence: Japanese media, including fashion magazines and television, predominantly features slim models, reinforcing the slender ideal.
Social Pressures: There can be societal pressure to conform to these ideals, which can be challenging for plus-size individuals.
3. Challenges for Plus-Size Individuals
Plus-size individuals in Japan face unique challenges when it comes to finding clothing that fits and flatters:
Limited Availability: Many mainstream brands do not carry sizes beyond 13 for women and LL for men, making it difficult to find plus-size options.
Fit Issues: Even when larger sizes are available, the fit may not be ideal due to differences in body proportions compared to Western plus-size standards.
Fashion Diversity: The range of styles and fashion-forward options can be limited for plus-size clothing in Japan, leading to fewer choices for plus-size individuals.
4. Finding Plus-Size Clothing in Japan
Despite the challenges, there are several avenues for finding plus-size clothing in Japan:
Specialty Stores: Some stores cater specifically to plus-size customers, offering a range of fashionable options.
Online Shopping: Numerous Japanese and international online retailers provide plus-size clothing with shipping to Japan.
Department Stores: Larger department stores in major cities often have dedicated sections for plus-size clothing.
Tailoring Services: Custom tailoring can be an excellent option for getting clothes that fit perfectly.
See also: 9 Steps To Understand Junior Plus Size Clothing
5. Popular Plus-Size Brands in Japan
Several brands in Japan cater to the plus-size market, offering stylish and comfortable clothing:
Nissen: One of the largest online retailers in Japan, Nissen offers an extensive range of plus-size clothing under their “Smileland” collection.
Plumprino: A brand under the popular retailer Uniqlo, Plumprino specializes in trendy plus-size fashion for women.
AOKI: Known for its plus-size suits and business attire for men, AOKI provides a range of options for larger sizes.
Honeys: A popular brand offering a wide selection of plus-size casual and formal wear for women.
6. International Brands and Import Stores
International brands and import stores also provide plus-size clothing in Japan:
ASOS: The UK-based online retailer ships to Japan and offers an extensive plus-size collection for both men and women.
ZARA: Some ZARA stores in Japan carry larger sizes, and their online store offers a broader range.
H&M: H&M stores in Japan have plus-size sections, and their online store provides even more options.
Forever 21: Although their physical presence in Japan has reduced, Forever 21’s online store still offers plus-size clothing with international shipping.
7. Plus-Size Fashion Trends in Japan
Plus-size fashion in Japan is evolving, with trends reflecting a blend of traditional and contemporary styles:
Kawaii Fashion: Cute and playful styles that incorporate bright colors, prints, and unique accessories are popular among plus-size women.
Streetwear: Comfortable and trendy streetwear, including oversized hoodies, joggers, and graphic tees, appeals to plus-size individuals.
Office Chic: Elegant and professional attire, such as tailored blouses, pencil skirts, and dresses, is essential for plus-size working professionals.
Casual Comfort: Relaxed and comfortable clothing, like maxi dresses, loose tops, and wide-leg pants, are staples for everyday wear.
8. Community and Support for Plus-Size Individuals
The plus-size community in Japan is growing, with more support and representation than ever before:
Social Media: Platforms like Instagram and YouTube feature plus-size influencers and models who share fashion tips and body positivity messages.
Events and Meetups: Plus-size fashion events, meetups, and workshops are becoming more common, providing spaces for community and support.
Body Positivity Movement: The body positivity movement is gaining traction in Japan, encouraging acceptance and celebration of all body types.
9. Tips for Plus-Size Shopping in Japan
To make the most of your plus-size shopping experience in Japan, consider these tips:
Know Your Measurements: Having accurate measurements will help you find the right fit, especially when shopping online.
Check Size Charts: Japanese sizes can differ from Western sizes, so always refer to size charts provided by retailers.
Try Before You Buy: Whenever possible, try on clothing in-store to ensure a good fit.
Look for Elastic and Adjustable Features: Elastic waistbands, adjustable straps, and wrap styles can offer more flexibility and comfort.
Embrace Tailoring: Custom tailoring can make a significant difference in achieving a perfect fit.
10. Future of Plus-Size Fashion in Japan
The future of plus-size fashion in Japan looks promising, with growing awareness and demand for inclusive sizing:
Expanding Market: As the plus-size market continues to grow, more brands are likely to offer extended sizes and fashionable options.
Innovative Designs: Designers are increasingly focusing on creating innovative and stylish plus-size clothing that caters to diverse body shapes.
Increased Representation: Greater representation of plus-size individuals in media and fashion campaigns will help normalize and celebrate size diversity.
Consumer Advocacy: Plus-size consumers are becoming more vocal about their needs and preferences, pushing for more inclusivity and better options in the fashion industry.
Conclusion
In Japan, what is considered plus size differs from Western standards, but the market for plus-size fashion is expanding. With the right knowledge and resources, plus-size individuals can find stylish and flattering clothing that meets their needs. By understanding the cultural context, exploring various shopping options, and staying informed about trends and community support, plus-size individuals in Japan can enjoy a vibrant and inclusive fashion landscape.
Related topics:
