Nike is set to launch its exciting “Win on Air” campaign, centered around a stunning two-story high hologram spectacle featuring Nike ambassadors, at Nike Orchard Road this weekend.
The highlight of the campaign will be a spectacular athlete hologram powered by Nike Air, showcasing prominently on the façade of Nike Orchard Road’s atrium. This innovative display aims to demonstrate the transformative power of Nike Air technology.
Among the featured Nike ambassadors in the hologram are prominent athletes such as footballer Kylian Mbappe, sprinter Sha’Carri Richardson, and basketballer Victor Wembanyama. Each athlete will be depicted wearing specific Nike footwear: the Air Zoom Mercurial Superfly 10 Elite, Air Zoom Maxfly 2, and Air Zoom G.T. Hustle 3 respectively. These shoes highlight Nike Air’s innovative re-engineering across various sports, optimizing energy return and aiming to help athletes push their limits, especially as they prepare for the upcoming Olympic games in Paris.
The “Win on Air” campaign launch will not only feature the hologram spectacle but also include Air-inspired events and services accessible through the Nike App. One of the main attractions is the Run Swoosh Session, inviting app users to join a 5-kilometer community run on July 13, designed to energize the local running community. Additionally, the Swoosh Studio will offer audio-guided or run coach-led treadmill experiences until July 31, providing participants a chance to try out the new Nike Pegasus 41 Blueprint.
For enthusiasts looking to customize their Nike experience, Nike By You offers a unique opportunity to personalize items from the exclusive “Win On Air” and “Air Studio” collections, including t-shirts and hats. Collaborating with Singaporean artist Teo Chong Wah, Nike By You aims to capture the dynamic energy of athletes in its designs.
Nike Orchard Road, occupying a vast 28,000 square feet across three levels, stands as Nike’s largest monobrand store in Asia outside of China. Strategically located and partnered with global retailer GMG, this retail destination is designed to cater to athletes of all ages, offering a space where ambitions can be transformed into reality.
The “Win on Air” campaign not only celebrates Nike’s commitment to innovation and athletic performance but also reinforces its role as a leader in sports apparel and footwear, shaping the future of sportswear experiences in the heart of Singapore’s bustling Orchard Road.
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