Lululemon is continuing to broaden its sports partnerships, unveiling a new collaboration with the Professional Women’s Hockey League (PWHL). The debut collection, launched on Saturday, introduces a fresh lineup of fan-favorite Lululemon designs, inspired by the league’s newly formed teams.
This collaboration marks a significant milestone for Lululemon as it is their first-ever professional women’s sports league branded collection. The collection includes between five and seven of the brand’s bestselling styles, offering a variety of options for fans to show their support in style.
The Lululemon x PWHL collection features hoodies, T-shirts, crews, jackets, half-zips, and crossbody bags, each adorned with iconography and branding reflecting the league’s energy and spirit. Fans will find apparel inspired by the PWHL’s six inaugural teams: Boston, Ottawa, Montreal, Toronto, New York, and Minnesota. These items are designed to transition seamlessly from the gym to game day at the rink, making them versatile additions to any wardrobe.
From Saturday until May 3, the collection will be available for purchase. On Saturday, fans can find Boston and Ottawa apparel at PWHL venues, with Minnesota gear launching the following day, Montreal pieces available on Monday, Toronto items on Tuesday, and finally, New York-inspired apparel becoming available on May 3.
This latest release follows the launch of Lululemon’s spring 2025 collection, which includes tennis kits and golf apparel. In a recent interview with WWD, Canadian tennis star and 2021 U.S. Open finalist Leylah Fernandez shared her admiration for Lululemon’s designs.
“I’m constantly on the go because of tennis, so I need gear that can keep up with me whether I’m training, competing, or traveling. What matters most to me is how I feel in the clothes, not just how they look. Being comfortable and confident on court is everything, and Lululemon totally gets that,” Fernandez remarked.
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