British fashion and lifestyle label Crew Clothing is set to make a stylish comeback in Cheltenham as part of its 2025 expansion strategy. The brand will open a new, larger store on the Promenade this Friday, April 25.
Spanning 1,800 square feet, the new location is part of Crew Clothing’s search for a more spacious venue in the spa town. The store will feature the brand’s signature coastal-inspired aesthetic and will carry the latest spring/summer 2025 collections for men, women, and children.
Naomi Parry, head of marketing at Crew Clothing, shared her enthusiasm for the reopening: “We’re delighted to be returning to Cheltenham with a bigger, even better location. It’s a really exciting time for the brand following the announcement of our head office relocation, the all-new ranges and our ongoing top-tier sponsorship programmes.”
She added, “Our ambitious store opening strategy reflects this momentum we’re building as a brand, and we’re so pleased to be coming back to a town like Cheltenham where there are already so many fans of Crew. We can’t wait to celebrate the new store with an enticing opening offer, and to welcome everyone into the store.”
The new store not only marks a return to a beloved retail destination but also underscores Crew Clothing’s commitment to growth and customer engagement in 2025.
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