Canelo Alvarez, widely regarded as the face of boxing, continues to make waves both inside and outside the ring. Known for his perfectionism and dedication to his craft, Alvarez has attracted the attention of some of the world’s most prestigious brands. As he prepares for his upcoming fight against William Scull on May 3rd, where he aims to become the undisputed super middleweight champion, Alvarez has announced a new partnership with the luxury clothing brand Amiri.
The collaboration between Alvarez and Amiri was born from a long-standing admiration the boxer has had for the brand. Alvarez first met Mike Amiri, the founder of the company, in California, and the two discovered a shared commitment to excellence in their respective fields. In a statement, Amiri highlighted the significance of the partnership, saying:
“AMIRI is proud to announce Saúl ‘Canelo’ Álvarez (@canelo) as its latest Global Brand Ambassador. A global boxing icon, Álvarez is the first boxer in history to be named undisputed super middleweight champion of the world, an achievement that has earned him the title ‘The Face of Boxing’ within the industry.”
Amiri went on to describe the natural connection between Alvarez and the brand, emphasizing their mutual passion for their craft, the pursuit of excellence, and their desire to inspire communities worldwide. With this new role, Canelo Alvarez is not only recognized for his sporting achievements but also for his influence in the world of fashion, drawing on the cross-cultural roots that continue to inspire Amiri.
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