In the fashion landscape of 2025, it is a rare anomaly for a major luxury house not to offer menswear. Most of the industry’s iconic names have long since embraced gender fluidity in their collections, with dedicated men’s lines from Dior Homme and co-ed presentations from Gucci and Burberry setting the tone. Even labels traditionally known for their ultra-feminine aesthetics, such as Miu Miu and Simone Rocha, have successfully found ways to incorporate menswear into their repertoires, often earning enthusiastic praise in the process.
Yet Chanel has remained the most high-profile exception to this rule. Despite sporadically featuring male models on the runway and dressing a few men for the red carpet—most notably Timothée Chalamet, who wears Chanel’s womenswear—the French fashion house has never officially launched a menswear line nor marketed directly to men. This long-standing omission is especially curious given that other brands with similarly feminine legacies have made the transition. Chanel has consistently positioned itself as a brand “for the girls,” but that hasn’t traditionally stopped other fashion houses from diversifying their offerings.
However, the tides may finally be turning. With the appointment of Matthieu Blazy as Chanel’s new creative director, speculation is mounting that the brand could be on the verge of introducing menswear. Blazy is scheduled to present his first collection for the house in October, and expectations are sky-high. A celebrated figure in fashion circles, he replaces Virginie Viard, whose five-year tenure upheld the elegant, French-centric traditions passed down from Karl Lagerfeld. Viard, whose background includes work at Chloé and Chanel, never ventured into dedicated menswear design.
Blazy’s reputation, on the other hand, is rooted in both innovation and experience with men’s fashion. He honed his skills at Maison Margiela and later led the menswear division at Raf Simons. During his time at Bottega Veneta, his shows often featured standout men’s looks that garnered widespread acclaim and saw strong visibility on red carpets. His appointment at Chanel signals more than just a leadership change; it hints at a broader shift in creative direction—one that may finally include men.
The house already seems primed for such an expansion. Chanel has the craftsmanship, the iconic branding, and now, with Blazy, the internal design talent to support a full menswear line. Demand, too, appears robust. While the brand doesn’t officially offer men’s clothing, larger-sized pieces from the women’s collections are frequently snapped up. Furthermore, Chanel has a solid roster of high-profile male ambassadors. Timothée Chalamet is the face of Bleu de Chanel, A$AP Rocky has worn Chanel publicly and worked with Blazy during his Bottega Veneta days, and now Kendrick Lamar has officially joined as a Chanel house ambassador.
Lamar’s recent appointment came with a telling statement. “Chanel has a timeless legacy and that is always something I can get behind,” he said. “Since they don’t make clothes for men, I knew it would have to be glasses.” Whether that remark was sincere, tongue-in-cheek, or a quiet nod to things to come is up for debate. But it unmistakably points to the curiosity and latent desire surrounding a potential Chanel menswear line.
Chanel’s brand DNA is highly adaptable to menswear. Its signatures—tweed, monochrome palettes, structured silhouettes, and meticulous craftsmanship—could easily translate to men’s garments with the right vision. With Blazy at the helm, that vision finally seems achievable. And with names like Lamar, Chalamet, Jacob Elordi, and G-Dragon already in the Chanel orbit, the marketing apparatus is not only ready but brimming with potential.
While no official announcement has been made, all signs point to now being the moment. If ever there was a time for Chanel to break tradition and enter the menswear market, it’s with Matthieu Blazy, in 2025. The house has the designer, the cultural momentum, and the audience. All that remains is the collection.
Related Topics
- Gen Z Redefines Office Style: Comfort, Color, and Confidence Lead the Way
- Oceaniss Debuts Men’s Fashion with ‘Refined Rhythm’ Linen Shirt Collection
- Cerulean Blue Jelly Sandals Are the Must-Have Trend of the Season, Thanks to Sofia Richie Grainge
