Trailblazing female cricket clothing brand Maiden Cricket is calling on players, coaches, and mentors to become brand ambassadors and help shape the future of women’s cricket across the UK and beyond.
Founded in 2024 by teenage sisters Honor and Cat Black, Maiden Cricket was born out of frustration with the lack of proper cricket clothing for girls. Tired of wearing uncomfortable, male-designed kits, the sisters created a brand that offers stylish, functional, and comfortable cricket gear specifically for female players. Their goal is to help girls and women feel confident and empowered—on and off the pitch.
Now, Maiden is launching its Ambassador Programme, open to female cricket players aged 8 and above, as well as coaches and mentors of all ages, who are passionate about promoting inclusivity and helping grow girls’ cricket in schools, universities, clubs, and counties throughout the UK and internationally.
The programme includes two tiers:
- Rising Stars, for players aged 8 to 18
- Heroes, for those 18 and older
Applications are open throughout April via Maiden Cricket’s official website.
Selected ambassadors will receive exclusive gifts, early access to new product launches, and invitations to special events and industry networking opportunities. In return, they will represent the Maiden brand at the grassroots level—helping to spread awareness, promote girls’ cricket, and act as role models both online and within their local communities.
Founder Honor Black shared the driving force behind the initiative:
“At Maiden, we firmly believe that cricket is for everyone. So many girls are discouraged from joining sports because they’re stuck wearing ill-fitting kits or boys’ hand-me-downs. That’s a massive pool of talent we’re losing, and we’re here to change that.”
Honor also highlighted the influence of England hockey star Tess Howard, whose research revealed that 70% of girls dropped out of sports due to clothing and body image concerns. This insight prompted England Hockey to relax outdated uniform rules that had required women to wear skirts during domestic matches.
“Tess’s work was a game changer, and that’s the kind of impact we want to keep pushing—especially in cricket. We’re excited to team up with new ambassadors who share our passion for diversity and inclusion in sport.”
The Maiden Ambassador Programme promises to connect like-minded individuals who are ready to champion change, break barriers, and inspire the next generation of female cricketers.
Related Topics
- Anne Hathaway’s Flawless NYFW Look Reignites Beauty Standards Debate in 2025
- Regatta Confirms Closure of Dundee Store Amid Wave of UK High Street Retail Shutdowns
- NEPA Fashion Week Set to Shine on May 3 with Inclusive Red Carpet Showcase
