Celine has just revealed its campaign for Été Celine 2025 (Été meaning “summer”), and it’s already making us long for those sun-soaked days by the sea. Drawing inspiration from the timeless charm of Saint-Tropez and the French Riviera, the campaign transports viewers straight into the heart of a golden Mediterranean summer, bathed in the soft glow of the region’s famed golden hour.
From relaxed elegance to effortless vacation chic, Été Celine 2025 is designed for the ultimate escape. The collection includes everything needed for leisurely days in the sun: wide-brimmed hats, sleek black swimsuits, moccasins, flowing trousers, oversized sunglasses, and roomy day bags—perfect for stashing sunblock and a beach read.
Launching tomorrow, April 16, the collection will be available exclusively in London through a special installation at the Selfridges Corner Shop, which will run until May 16. The immersive experience invites fashion lovers to step into Celine’s vision of a French summer retreat.
Adding another layer of allure, Celine Haute Parfumerie will debut a brand-new fragrance, Un Été Français, as part of the launch. Like the collection, the perfume captures the essence of a summer holiday in the South of France—subtle, warm, and beautifully nostalgic, evoking that unmistakable sweetness of heat hanging in the air.
Whether you’re packing for a coastal getaway or simply dreaming of one, Été Celine 2025 promises a season of effortless style and Riviera glamour.
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