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Arch Manning Joins Vuori as Brand Ambassador in New NIL Deal

by Demos

Arch Manning, one of college football’s most high-profile athletes, has signed a new name, image, and likeness (NIL) partnership with Vuori, a performance clothing brand. The Texas Longhorns quarterback continues to leverage his growing status in the sport through endorsement opportunities, with this deal being the latest.

Vuori confirmed the collaboration on social media, stating, “Next Mann Up: Arch Manning.” In their announcement, the brand praised Manning’s dedication both on and off the field. “Vuori is excited to announce Arch Manning, college football player, as the newest Vuori Athlete. From his outstanding work ethic on and off the field to his unique ability to stay true to himself despite his rising status, our new athlete Arch Manning embodies what winning really means to us: a passion to perform, and an inner knowing that true strength starts within.”

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Manning, the top overall recruit in the 2023 class and a member of college football’s most legendary family, is expected to take over as the starting quarterback for Texas in the 2025 season following Quinn Ewers’ departure. His famous surname, along with his strong potential, has made him one of the most valuable players in college sports when it comes to NIL opportunities.

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Despite this value, Manning had held off on signing endorsement deals until now. His grandfather, NFL Hall of Famer Archie Manning, previously stated that Arch would not pursue NIL deals until he was officially named a starter. With that change imminent, the young quarterback is beginning to tap into his marketability, beginning with the Vuori partnership.

The agreement further cements Manning’s place not just on the football field, but also in the growing world of athlete branding and endorsements.

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