Destination XL Group, Inc. (Nasdaq: DXLG), a leading retailer specializing in Big + Tall men’s clothing and footwear, has introduced two exciting new programs aimed at delivering increased value to its customers. The newly launched Fit Exchange by DXL and the DXL Heroes Discount both aim to enhance the shopping experience for all Big + Tall men, as well as recognize the efforts of military personnel, first responders, and other community heroes.
In late February, DXL introduced the Fit Exchange by DXL program, offering customers an easy way to donate clothing that no longer fits and refresh their wardrobes with new, better-fitting styles. Customers can bring their gently used clothing to over 250 DXL Big + Tall or Casual Male XL locations and receive a 20% discount on in-store purchases. All donated items will be distributed locally to benefit those in need within the community.
Harvey Kanter, President and Chief Executive Officer of DXL, expressed, “At DXL, we believe every man deserves clothing that fits perfectly, so he can look good and feel good. We are committed to providing value to our customers, especially when they need it most.”
The second initiative, the DXL Heroes Discount, is an exclusive 15% discount offered to active military personnel, veterans, first responders, healthcare workers, and teachers. This discount is available both in-store at DXL Big + Tall and Casual Male XL locations, as well as online at DXL.com. This program, in partnership with GOVX, aims to honor the dedication of these everyday heroes by offering them the opportunity to refresh their wardrobes with stylish, well-fitting clothes.
Kanter added, “These new initiatives are more than just about savings – they’re about empowering our guests to embrace the styles they love and wear what they want. Whether through the Fit Exchange by DXL or the exclusive discount for heroes, we are dedicated to helping every man find the perfect fit and express his unique style.”
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