Baptiste, a luxury fashion brand founded in 2023, is based in London. Its creator, Jenine Baptiste, operates the business with the support of one staff member while collaborating with industry specialists, including a pattern cutter and sample maker. The brand focuses on crafting limited-series collections that showcase bold cuts, rich fabrics, and striking colors, emphasizing elegance and graphic features while embedding sustainability in the creative process.
Baptiste’s inspiration for launching the brand stemmed from a deep passion for textile design, a profound appreciation for craftsmanship, and a desire to create garments that exude both luxury and intention. The vision was to craft pieces that not only stand out aesthetically but also align with strong values.
The business was launched with an initial investment of £6,000, primarily sourced from personal savings. These funds were directed toward materials and sampling. The venture remains mostly self-funded through savings and employment, highlighting the challenges and dedication required to sustain an independent brand.
Adaptability has been one of the most crucial lessons Baptiste has learned since entering the fashion industry. The field moves rapidly, demanding constant evolution while staying true to the brand’s creative vision. Baptiste also believes that creating opportunities is essential, rather than waiting for them to appear.
Among the most stressful moments encountered was the preparation for buyer meetings. The process demands meticulous attention to detail, from brand positioning to pricing and storytelling. Despite the pressure, Baptiste finds excitement in these high-stakes opportunities. The proudest moment, however, comes from witnessing people wearing and appreciating the brand’s designs, as it validates the effort poured into each collection.
Running an independent luxury brand comes with both rewards and challenges. The greatest advantage is the creative freedom to shape every collection and build a brand that aligns with personal values. However, the difficulty lies in juggling multiple roles, including designer, strategist, marketer, and logistics manager, making it a constant balancing act.
Baptiste believes that the government could better support independent designers by offering more funding opportunities and grants, as well as enhancing support for fashion initiatives. Seeking guidance and advice remains an integral part of the journey, drawing from faith, industry networks, mentors, and fellow creatives.
The best business advice Baptiste has received emphasizes action over perfection—launching, learning, and refining along the way. Success, according to the designer, hinges on a strong brand identity, resilience, and the ability to forge genuine connections with customers, buyers, and collaborators.
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