POP, a leading rewards platform, has onboarded contemporary fashion brand Saaki in an exclusive partnership, allowing customers to purchase its products at market prices using POPcoins. This collaboration marks a strategic expansion for both brands, aiming to enhance accessibility and engagement in the fashion industry.
Saaki, co-founded in 2020 by actress Samantha Ruth Prabhu and entrepreneur Sushruthi Krishna, is known for its chic, contemporary fashion catering to modern women. With this partnership, Saaki aims to reach a wider audience, offering fuss-free and empowering outfits.
Bhargav Errangi, founder of POP, emphasized the synergy between the two brands:
“POP aims to be the go-to platform for modern Indian customers, and Saaki 2.0 embodies a fresh vision to provide sharp and effortless outfits for women. Through Samantha’s vision for Saaki, we plan to connect with an even broader audience of Indian women.”
Saaki is set to launch more exclusive products on POP, reinforcing its commitment to accessible, high-quality fashion.
Samantha Ruth Prabhu shared her excitement about the evolution of Saaki:
“Saaki has always been more than just a fashion label for me. It’s about creating a space where women can feel confident, bold, and unstoppable. With Saaki 2.0, we are deepening our commitment to the women who break barriers.”
The brand aims to grow by 300% over the next 2-3 years, positioning itself as a key player in the Indian fashion market.
Co-founder Sushruthi Krishna further elaborated on the brand’s evolution:
“We’ve listened, evolved, and reimagined every detail. Our customers deserve the best, and Saaki 2.0 is a testament to that—where style meets purpose and authenticity.”
POP was founded by Bhargav Errangi, a former senior director at Flipkart, with a vision to redefine loyalty programs. Errangi has previously played a key role in scaling rewards initiatives like Payback and Flipkart Supercoins.
Since its launch two years ago, POP has integrated hundreds of brands into its rewards ecosystem, replacing traditional loyalty points with its currency, POPcoins. Users can redeem POPcoins across multiple brands, effectively turning it into an alternative payment method for various shopping categories, including beauty, personal care, electronics, fashion, and home goods.
POP has already established itself among the top 25 UPI apps in India, boasting over 1 million active users.
With its latest partnership with Saaki, POP continues to solidify its position as a leading rewards platform, while Saaki expands its reach in the fashion industry, making style more accessible and rewarding for Indian consumers.
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