o9 has announced its partnership with Mango, one of the leading international fashion brands, to enhance the company’s planning capabilities and enable more data-driven decision-making across its operations. With nearly 2,850 stores spread across 120 markets, Mango faces a highly dynamic retail environment, which includes fluctuating demand, changing consumer preferences, and complex supply chain challenges.
To drive its growth and improve operational efficiency, Mango is undergoing a digital transformation of its Merchandise Financial Planning (MFP), Assortment Planning, and Demand Planning processes. The aim is to replace its outdated and fragmented systems with a more integrated, AI-powered, and data-driven planning framework. This strategic move will streamline operations and improve decision-making across the organization.
The success of the partnership lies in o9’s ability to collaborate effectively with Mango, offering tailored solutions that meet the brand’s specific needs. With its wide range of platform capabilities and deep expertise in fashion planning, o9 is set to support Mango’s digital transformation. The o9 Digital Brain platform integrates key planning processes on a single platform, eliminating functional silos and enabling synchronized decision-making across teams. The platform’s future-proof architecture will allow Mango to enhance its planning capabilities, develop custom Data Science models, and scale the solution as the business grows.
Chakri Gottemukkala, Co-Founder and CEO of o9, emphasized that the partnership reflects Mango’s forward-thinking approach to leveraging technology to improve its planning and decision-making processes. “By integrating its planning functions on the o9 platform, Mango will gain the agility, intelligence, and real-time decision-making capabilities necessary to achieve better business outcomes. We are excited to support them on this journey,” Gottemukkala said.
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