Grunt Style, one of America’s leading patriotic apparel brands, is making a major shift in its production process by adopting Kornit Digital’s flagship Apollo system. This move from traditional analog screen printing to digital production will provide the brand with the agility to eliminate stock shortages, accelerate production speeds, and meet demand with exceptional efficiency, all while maintaining its commitment to high-quality, American-made apparel.
Founded in 2009 by a former Army Drill Sergeant, Grunt Style has garnered a loyal following through its disruptive marketing tactics, premium-quality apparel, and unwavering dedication to American pride. With 17 retail stores and a distribution network spanning over 2,500 locations, the company needed a production solution that could scale with both e-commerce and retail demands without delays or excess waste. The Kornit Apollo system, designed for high-speed and flexible direct-to-garment production, offers the ideal solution to meet these needs.
The Kornit Apollo platform is revolutionizing the brand’s supply chain by offering unmatched speed, producing up to 400 garments per hour. Additionally, its automated features, such as garment loading and unloading and pallet shifting according to garment size, allow for a seamless one-step process operated by a single person. This level of automation provides Grunt Style with the ability to scale production while delivering top-notch quality and efficiency.
Bill Hammond, CFO/COO of Grunt Style, highlighted the significance of this technological shift, saying, “Speed, efficiency, and quality are critical to our success at Grunt Style – and Kornit Apollo delivers. With the power to manage fully automated, on-demand production, we’re now able to eliminate stock shortages, produce at record speeds, and scale seamlessly – without compromising our commitment to premium apparel.” Hammond emphasized that this shift is not merely an upgrade, but a fundamental change in how the company can meet customer demand in real-time.
Kornit Digital’s CEO, Ronen Samuel, added, “Apparel isn’t just about the garments; it’s a new form of self-expression. That’s why brands like Grunt Style are so popular, as consumers want to show their love of country and community through their fashion.” He also stressed that speed and agility are key to success in today’s apparel market, and the Apollo system is specifically built to meet those needs. “With Apollo, there’s virtually no limit to what our customers can achieve. This is the future of on-demand production.”
Kornit Digital is a global leader in sustainable, on-demand digital fashion and textile production, offering end-to-end solutions including digital printing systems, consumables, software, and fulfillment services. The company serves customers in over 100 countries and continues to drive innovation in the apparel production industry.
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