EP Yaying, the renowned Chinese fashion brand founded in 1988, made its much-anticipated debut at Shanghai Fashion Week on Tuesday, marking the official start of the 2025 Autumn/Winter fashion season. The event, a captivating fusion of fashion, culture, art, and music, showcased the brand’s innovative use of traditional Chinese culture, ethnic elements, and haute couture in modern design.
Zhang Huaming, chairman of EP Yaying Fashion Group, highlighted the brand’s enduring commitment to exploring traditional Chinese attire and the rich diversity of ethnic clothing cultures, aiming to inspire creativity. “EP Yaying, with its roots in Jiaxing, Zhejiang province, has always adhered to its original mission—to create exquisite clothing for women using the finest materials,” Zhang stated. This philosophy, which began in 1988, remains at the heart of the brand’s identity.
In addition to the runway show, EP Yaying unveiled an art exhibition titled “Time – Weaving Peony Dreams” at its Shanghai EP Yaying House. The exhibition, in collaboration with renowned film costume artist Huang Wei, explores the evolution of Chinese clothing over a millennium. It spans from the Tang and Song Dynasties (618 to 1279) to contemporary designs, offering a seamless blend of traditional and modern influences.
The exhibition featured a wide range of traditional patterns and techniques from various dynasties, beginning with the Han Dynasty (202 BC to 220 AD). Among the highlights were costumes co-created with the Palace Museum, showcasing intricate techniques such as Miao and Su embroideries, which are part of China’s intangible cultural heritage.
Huang Wei, speaking about the collaboration, emphasized the historical significance of each garment. “Every piece co-created by Yaying and the Palace Museum represents a moment in time, encapsulating the cultural essence of different dynasties and ethnic groups,” Huang explained, adding an even deeper layer of meaning to the collection.
Related Topics
- Fashion Leadership Shake-Up: Key Creative Director Changes Reshape Luxury Industry
- Adidas Celebrates Emerging Design Talent at Los Angeles Fashion Week
- Mi Regalia Shines at New York Fashion Week
