Muslim-owned beauty and fashion brands have long been recognized for their exceptional artistry and craftsmanship. With Eid Al-Fitr approaching, these brands are receiving well-deserved attention for their contributions to the industry.
Muslim-owned brands have made significant strides in the global beauty and fashion markets, moving beyond the independent stage to compete alongside major Western brands. Many of these brands successfully attract a diverse customer base, blending cultural heritage with a modern appeal. Whether through inclusive makeup collections, luxurious fragrances, or elegant fashion pieces, these brands continue to set new standards in their respective fields.
Below is a selection of some of the best Muslim-owned beauty and fashion brands worth exploring.
Huda Beauty
Huda Beauty has become a staple in the makeup industry, with its high-quality eyeshadow palettes, complexion products, and blurring essentials like the iconic Easy Bake setting powder. Founded by Huda Kattan, the brand has remained a dominant force for over a decade, continuously impressing beauty enthusiasts worldwide.
Kayali
Mona Kattan’s Kayali has revolutionized fragrance layering on a global scale, drawing from Middle Eastern traditions. With a collection dedicated to oud and the introduction of Bakhoor—an Arabic incense—to Western audiences, Kayali has established itself as a powerhouse in the fragrance industry.
Amouage
Amouage is a luxury fragrance house founded in 1983 by the Albusaidi family in Oman. The brand is celebrated for its rich, sophisticated blends that capture the essence of Arabian perfumery. Known for its longevity and unique compositions, Amouage has gained a loyal following worldwide.
Leem
Since its launch in 2018, Saudi fashion brand Leem has redefined modest fashion with its contemporary designs. Offering kaftans, abayas, dresses, and outerwear in innovative patterns and colors, Leem has garnered international recognition for its elegant yet modern approach to modest clothing.
Veiled
Veiled is a fashion brand specializing in modest wear, including hijabs and keffiyehs. Founded by Nora Chamaa and Yaser Albataineh, the brand focuses on high-quality materials and timeless designs, making it a go-to choice for those seeking both style and durability.
Noora Shawqi
Jewelry brand Noora Shawqi is known for its intricate mosaic-inspired designs, influenced by the founder’s passion for travel. The brand’s luxurious craftsmanship is evident in its rings, necklaces, earrings, and bracelets, making each piece a statement of elegance.
These brands showcase the creativity, innovation, and cultural richness of Muslim entrepreneurs, making them excellent choices for those looking to support Muslim-owned businesses this Eid.
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