Moscow Fashion Week, the largest fashion event in Russia, took place at the Central Exhibition Hall from March 13 to 18. This prestigious event showcased 180 designers from across the globe, including countries such as Russia, Indonesia, China, India, Spain, and South Africa.
After being recommended by Ali Charisma, Advisory Board member of the Indonesian Fashion Chamber, Indonesian brand REBORN29 seized the opportunity to present its designs at Moscow Fashion Week.
Syukriah Rusydi, the owner of REBORN29, shared her excitement about the brand’s participation: “This is a golden opportunity to introduce REBORN29 to the Russian market and expand our international presence.”
The Russian fashion industry is experiencing growth, with a rising demand for modest fashion, unique designs, and culturally meaningful items with sustainability at their core.
As the sole Indonesian designer at the event, Syukriah proudly displayed the identity of Indonesian culture by combining traditional techniques, such as Bedouin weaving, with sustainable fabric manipulation and contemporary design. She sees great potential in the Russian market as consumers grow more open to fashion that is not only visually appealing but also environmentally conscious.
Syukriah also emphasized how this participation could help the Indonesian fashion industry gain recognition in Russia and Eastern Europe. It could foster collaborations with local buyers, distributors, and retailers. “With increased awareness of sustainable fashion, I believe REBORN29’s collection will resonate well with Russian consumers,” she added.
Ali Charisma expressed his support, saying, “Congratulations to REBORN29 for showcasing at Moscow Fashion Week A/W 25/26! The collection is contemporary and aligns well with the Russian market. I hope this opportunity opens doors for long-term collaborations and helps establish valuable networks. I am proud to see REBORN29 representing Indonesia on the global stage. I believe their success will inspire other Indonesian designers and promote Indonesian fashion internationally.”
REBORN29’s latest Fall/Winter collection, titled The Whisper of Grace, was inspired by the grace of dandelion flowers and the profound philosophy behind their journey. The dandelion, whose seeds are carried by the wind, symbolizes courage, trust in fate, and the ability to spread hope amidst uncertainty. This ethos is woven into every detail of the collection, combining elegant silhouettes with the power of nature’s stories.
The collection features classic A-line and H-line silhouettes designed for comfort and modern style, tailored for active women. Winter hues such as gray, black, army green, and chocolate create a quiet yet meaningful color palette that reflects the transition from autumn to winter.
True to REBORN29’s commitment to sustainability, the collection incorporates eco-friendly materials, including cotton, traditional Badui weaving, and recycled tulle. Fabric manipulation techniques, such as pom-poms that resemble dandelion seeds in flight, add an artistic flair. Additionally, the multifunctional designs ensure each piece can transition from daytime to evening wear, catering to both professional and special event needs.
“The Whisper of Grace is a story of courage and change, a reflection of the journey of life, and the hope that continues to soar despite the strongest winds,” said Syukriah, the main designer of REBORN29. “Through this collection, we want to inspire women to embrace change with confidence and maintain their elegance in every step.”
The Whisper of Grace—a harmonious blend of courage, hope, and warmth—aims to inspire women while offering them a meaningful journey through life.
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