Following its massive success in the United States, the lingerie brand Evelyn & Bobbie has made its way to John Lewis in the UK, quickly attracting a loyal customer base. Known for its innovative approach to intimate wear, the brand has garnered widespread praise. The collection, designed with comfort as a priority, has caught the attention of many shoppers searching for a bra that offers both support and ease of wear.
Evelyn & Bobbie was founded in 2019 by entrepreneur Bree McKeen, who, after struggling to find a comfortable bra for her 34G bust, decided to create her own solution. Frustrated with the lack of supportive yet comfortable options, she developed an original, patented bra design that provides lift and shape without relying on harsh wires or excessive padding. With glowing reviews circulating, many have turned to the brand, hoping to find a comfortable and supportive everyday bra.
Among the different styles available, the Defy bra stands out as a popular choice. Designed with fuller coverage, it resembles a sports bra but lacks the rigidity associated with traditional minimizer bras. It features a pull-on style with a high-cut back and a V-neck front, offering a sleek and wire-free design. The bra aims to evenly distribute weight to reduce pressure points and minimize upper back discomfort.
Constructed with firm yet stretchy modern fabric, the Defy bra is designed to mold to the wearer’s shape. The brand advises wearing it for three days to allow it to adjust perfectly. Those who have tested it found that by the third day, the bra became exceptionally comfortable, offering support without being restrictive. It proved to be reliable during various activities, including work commutes, relaxed days at home, and even high-energy outings, maintaining its shape and support throughout.
The bra is available in multiple sizes, ranging from S to XXXL, accommodating busts from 30C to 54H. The adaptable fabric ensures a flexible fit, eliminating the need for traditional sizing constraints. Additionally, its wide shoulder straps provide substantial support, while the extended underband offers a secure fit around the ribcage. The fabric is lightweight yet retains enough elasticity to prevent sagging, making it a suitable choice for those who prefer non-wired bras but still require adequate lift.
While the Defy bra excels in comfort and function, its aesthetic appeal leans more toward practicality than fashion. The straightforward design prioritizes a smooth, seamless fit under clothing rather than intricate detailing. Although it may not be the most stylish option, its form-fitting nature ensures an invisible appearance under tight garments. Available in 13 colors, including classic black, blush pink, and bold leopard print, the variety allows for some personalization.
In terms of maintenance, the bra is surprisingly easy to care for. Made from a blend of polyamide and elastane, it is machine washable on a cool cycle with similar colors. It dries quickly and retains its shape, making it a hassle-free addition to any wardrobe.
The Defy bra has impressed many with its ability to provide lift and support while maintaining a high level of comfort. Its thoughtful design caters particularly well to individuals with larger busts, offering relief from neck and back strain. Whether for a busy workweek or a relaxed day at home, the bra delivers reliable support without feeling restrictive. With its innovative approach to intimate wear, Evelyn & Bobbie has created a bra that meets the needs of those seeking both functionality and comfort.
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