Fashion is constantly evolving, particularly in the era of fast fashion. However, some independent designers and brands have carved out their own niche, building loyal followings. Thanks to the influence of social media, these underdog labels have found new ways to connect with consumers, offering alternatives to mass-produced clothing. For those who appreciate minimalism, sophistication, and sharp tailoring, these brands provide a diverse range of stylish, yet comfortable options. Whether you’re on the lookout for Eidul Fitr outfits or everyday minimalist wear, these brands are definitely worth exploring.
Solids
Solids, an online-exclusive brand, has quickly gained popularity in recent years, earning a dedicated following. Specializing in ready-to-wear collections, the brand operates solely online, with no physical store. Just two weeks ago, Solids held a pop-up event to showcase its Eidul Fitr collection, drawing a full house. When the collection launched online, the pieces sold out within minutes.
The brand’s limited stock model plays a key role in its success. While traditional retail stores produce mass quantities of clothing, leading to common designs worn by many, Solids focuses on exclusive, clean-lined designs. Their collection includes long-sleeved kurtas with delicate embroidery, scalloped detailing, and wide-legged palazzo trousers. Other pieces feature an Aari-embroidered shirt paired with a skinny shalwar made from the brand’s signature cotton fabric. The print edition includes embroidered shirts with bold color-blocked details and culottes made from a premium in-house viscose blend, which is crease-resistant and perfect for summer. The palette consists of shades like auburn, pink, blue, off-white, and green. While the prices are on the higher end, the demand and quality make it a worthwhile investment.
Sara Wassan Designs
Sara Wassan Designs is a contemporary womenswear label that has gained traction in recent years, known for its emphasis on loose cuts and silhouettes. Specializing in Irish cotton and linen, the brand’s pieces are ideal for warmer weather. The latest collection includes a sleek black ensemble with scalloped hem detailing on the kurta and wide-leg palazzo pants. A standout piece is a crisp white linen set with bold black and white vertical stripes. Another highlight is a delicate blush pink kurta and palazzo set with an intricately detailed lace hemline. The collection also offers light beige linen shirts paired with wide-leg trousers and a classic striped linen shirt with red embroidered accents. With its streamlined aesthetic and focus on comfort, Sara Wassan Designs is definitely a brand to watch.
Uzma Sattar
Karachi-based Uzma Sattar is another up-and-coming label worth noting. Known for minimalist aesthetics, contemporary tailoring, and subtle colors, Uzma Sattar’s collections are designed for the modern woman who seeks both style and comfort. The brand’s offerings range from casual pret wear to co-ord sets that transition seamlessly from day to night.
The brand’s reasonable pricing appeals to women who prefer understated yet refined clothing over traditional loud prints. The latest collection features cotton long kurtas with embroidery and pockets, providing relaxed silhouettes with intricate detailing. Other key pieces include a blended viscose kurta with pleated sleeves and embroidery along the daman. A striking green Irish cotton ensemble with Aari-embroidery on the front, back, and sleeves pairs perfectly with a sleek skinny shalwar or culottes. A rich teal set showcases elegant embroidery along the neckline, finished with contrast edging.
Dragonfly by Riffat Aliani
Dragonfly by Riffat Aliani is another label gaining attention for its intricate lace accents and classic cuts. Known for its minimalistic aesthetic, the brand works with natural fabrics such as linen and chikankari, incorporating contrasting applique, embroidery, and cutwork detailing. The collection features floral-printed color-blocked and embroidered ensembles, as well as retro print co-ord sets in various shades. Dragonfly by Riffat Aliani combines exclusivity with distinctive designs, making it a standout option for those willing to invest in higher-end fashion.
While the prices are slightly higher than traditional brands, the unique and exclusive designs offered by Dragonfly make it a brand to keep an eye on.
Related Topics
- Mustafa Hanif, the “Pakistani Ertugrul,” Unveils VIP Setup – A Chic New Kids’ Clothing Line
- Nike Faces Sales Slump Amidst ‘Woke’ Backlash and Rising Competition
- Coty Sells Stake in Kim Kardashian’s Beauty Brand to SKIMS
