Quiksilver, the surf-inspired clothing brand, is celebrating its legacy as a top choice among board sports enthusiasts with its latest campaign, “Get it. Now.”
Launched just in time for spring, the campaign honors the adrenaline-fueled spirit of action sports, including surfing, snowboarding, and skateboarding.
At the heart of the campaign is a dynamic 90-second film featuring Quiksilver’s star athletes. Among them are Olympic gold medalist surfer Kauli Vaast, X Games multi-medalist skier Sammy Carlson, and professional surfers Griffin Colapinto, Kanoa Igarashi, and Jackson Bunch.
Quiksilver GM Josh February emphasized that while the brand is recognized for its athletes’ competitive achievements, its essence extends beyond medals and trophies.
“People discovering Quiksilver in 2025 will know us for the incredible performances of our team. And we are that,” February stated. “But beyond that, Quiksilver represents the spirit of action sports—the shared love for risk-taking, adventure, and passion for life. With this campaign, we’re inviting everyone to lace up, wax up, paddle out, drop in, and chase their dreams.”
Narrated by snowboarder Todd Richards, the campaign’s film offers a deep dive into the world of surfing, snowboarding, and skateboarding, spotlighting the dedicated communities that fuel these sports.
Adding to the campaign’s vision, Creative Artistic Director Todd Saunders remarked, “Quik is more than a brand—it’s an institution, an attitude. If you surf, skate, or snowboard, you recognize The Mountain & The Wave, and you know the athletes behind it.”
He continued, “‘Get it. Now.’ embodies the same relentless spirit that’s defined Quiksilver since 1969—an unwavering passion and fearless initiative that unites us all.”
Related Topics
- Custom Clothing Experts Share Insights on Building Successful Brands at The Custom Show in Atlanta
- The Apparel Brands Gaining Popularity in 2025
- Lauren Goodger Sets Sights on a ‘Multi-Million Pound Fashion Empire’ with New Clothing Line Featuring Daughter Larose
