Motofumi “Poggy” Kogi, the creative force behind Rizzoli’s latest book release, Poggy Style: Dressing for Work and Play, offers a unique perspective on men’s fashion by blending traditional elements with unconventional styling. As a well-known fashion curator and street style figure, Kogi challenges rigid menswear norms, promoting an approach that embraces both individuality and the fusion of formal and casual attire.
At the core of Poggy Style is the Japanese concept of hare and ke. While hare represents special, celebratory moments, ke symbolizes everyday routines. Kogi suggests that an excessive focus on ke can dampen the human spirit, emphasizing the need for moments of hare in personal style. His approach balances elegance with comfort, encouraging a mix of contrasting elements. This philosophy materializes in combinations such as pairing a favorite cozy sweatshirt with a tailored tweed jacket.
With over two decades of experience, Kogi has developed a distinctive aesthetic that merges Japanese streetwear with Western influences. His signature style features bold contrasts, including formal suits paired with sneakers and wide-brimmed hats. By reinterpreting traditional menswear, he encourages individuals to break away from conventional fashion norms while maintaining a refined yet effortless look. Poggy Style is now available for purchase through Rizzoli, retailing at $60.
Having gained extensive experience at the Japanese clothing brand United Arrows and later launching his own label, Poggytheman, in 2018, Kogi has consistently approached fashion with a keen eye and unwavering confidence. His book celebrates self-expression, reinforcing the idea that true style is not dictated by luxury brands but by the personal narratives behind each piece of clothing. His philosophy aligns with the Japanese wabi-sabi aesthetic, which embraces imperfection and finds beauty in well-worn, cherished garments.
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