TMRW’s fashion brand, Nobero, has made its offline retail debut by opening its first exclusive brand outlet (EBO) at the Sarath City Capital Mall in Hyderabad, according to a press release issued on Tuesday.
With this launch, Nobero aims to establish 25 stores across the country by the end of the fiscal year (FY) 2026.
“As part of Nobero’s rapid expansion and its leadership in the fashleisure category, offering customers the convenience of both online and offline shopping is the next step in the brand’s growth,” said Prashanth Aluru, CEO & Co-founder of TMRW House of Brands. “This aligns with our strategy at TMRW to ensure all brands have a cross-channel presence, providing a seamless shopping experience across D2C, EBOs, and top e-commerce platforms.”
“We have swiftly opened nearly 30 stores in recent quarters, demonstrating the strength of an omni-channel presence for brands within the TMRW portfolio. We plan to continue this aggressive growth strategy, aiming to reach over 125 stores by the end of FY26,” he added.
Nobero has carved out a niche in the travel-inspired, fashion-forward athleisure market, catering to a millennial audience across India.
TMRW House of Brands, part of the Aditya Birla Group, is a digital-first venture that focuses on building a portfolio of innovative fashion and lifestyle brands aimed at the Gen Z and millennial markets, with an emphasis on direct-to-consumer (D2C) growth in India.
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