Seasalt Cornwall has announced a new collaboration with vintage clothing curators Beyond Retro, focusing on repurposed denim to help reduce textile waste in the fashion industry.
The exclusive Beyond Retro x Seasalt capsule collection features unique pieces made from repurposed denim and is part of Seasalt Cornwall’s new Creative Circularity initiative. This initiative aims to pioneer creative solutions for improving the environmental and social impact throughout the product lifecycle.
Laura Watson, Seasalt Cornwall’s chief creative officer, commented: “Beyond Retro has always been a brand we deeply admire. Their distinct offerings and brand values align perfectly with those of Seasalt. We knew our collaboration would need to be responsible while delivering exceptional products for our customers.”
The collection includes three popular Seasalt designs—a cropped jean, a pinafore dress, and a workwear-inspired jacket—all reimagined for this collaboration. Each item is made from patchwork denim crafted from pre-loved, post-consumer denim, carefully sorted at Beyond Retro’s factory in India. This process gives the denim a second life, keeping it out of landfills.
Steven Bethell, co-founder of Beyond Retro, shared: “We’re excited to partner with Seasalt for this debut collection. By drawing on fabrics from the past, we’ve created fashion-forward, innovative designs. With denim poised for a major comeback in 2025, dominating global runways and fashion weeks, this collaboration creatively reimagines classic designs using second-hand materials—perfect for modern life.”
The Beyond Retro x Seasalt collection is available in UK sizes 8-18, both online and in select Seasalt stores (Edinburgh, Glasgow, York, Cambridge, Leeds, Meadowhall, Harrogate, Winchester, Falmouth, and Cribbs). Prices range from £125 to £145.
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