Craving Whataburger jeans to match your shake? Now you can get both!
The beloved Texas-based hamburger chain has partnered with denim brand Wrangler to launch a special collection just in time for rodeo season.
The new “WhataWrangler” line features 33 items that blend Wrangler’s classic American denim style with Whataburger’s iconic charm, offering a fresh collection designed to appeal to both fashion fans and food lovers.
Among the pieces are a denim vest featuring the famous Whataburger “Flying W” logo, orange-striped jeans for women, and hats and t-shirts that celebrate Whataburger’s menu, logos, and signature color scheme.
“Whataburger has always been about bringing people together around bold flavors and big traditions,” said Scott Hudler, Whataburger’s chief marketing officer. “Partnering with Wrangler takes that spirit to the next level. This collaboration celebrates our shared roots—classic denim meets Whataburger’s unmistakable Texas flair. Think timeless style with a dash of spice. We’re excited to offer fans a way to show off their love for both brands!”
The collection is priced between $34.99 and $89.99 and is available for purchase online at both the Wrangler and Whataburger stores.
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