Neo.Fashion. expands its support for young designers and creatives with the debut of Momentum. This new event format focuses on pop-ups and intimate fashion shows, allowing participating brands to showcase their creativity through unique presentations. Momentum complements the established summer main show, providing an additional platform to highlight the diversity and dynamism of the next generation of designers.
The name “Momentum” reflects movement, drive, and the pivotal moment when creativity takes shape. Neo.Fashion. continues its mission to support young talents by presenting their work in inspiring, innovative formats.
The inaugural edition of Momentum will be held at NOTAGALLERY, a cutting-edge gallery located at Potsdamer Platz, founded in 2022 by artist Ivan Gette. NOTAGALLERY is transforming the traditional gallery experience by uniting artists from various disciplines, offering a platform for collaboration and cultural exchange. This unique location sets the perfect stage for the convergence of fashion, art, and creativity.
The Berlin-based label Nowrubi, founded by designer Ruben Nowak, will showcase its new collection during Berlin Fashion Week. Nowrubi represents ready-to-wear fashion crafted in Berlin. With a background as a former air force officer and fashion design student, Ruben Nowak brings a fresh perspective to his current collection. Nowrubi takes an unconventional approach, offering followers and buyers an inside look into the creative process before the official release, inviting them to join the journey through collections, pop-ups, and fashion events.
The label BARE will also celebrate its 10th anniversary with an extraordinary anniversary show. Founded by graduates and lecturers of BSP Berlin (Business & Law School Berlin), BARE stands for progressive fashion that champions individuality and authenticity. The “AS BARE AS YOU ARE” collection blends urban flair, youthful rebellion, and timeless elegance, presenting fashion as a powerful expression of freedom and self-confidence.
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