In the vast and competitive landscape of the global footwear industry, Nike stands as a colossal and influential brand. It not only has its own renowned line of shoes but also owns several other notable shoe companies. These subsidiaries play a crucial role in Nike’s expansion and market diversification. Here is a detailed introduction to the shoe companies owned by Nike.
Converse
History and Acquisition: Converse was founded in 1908 by Marquis Mills Converse. It is an iconic American shoe brand that has a long and rich history. In 2003, Nike acquired Converse for $305 million. This acquisition allowed Nike to expand its product range and enter the casual footwear market.
Popular Products: The Chuck Taylor All-Star series is Converse’s most famous product line1. These sneakers feature a simple and classic design, with a canvas upper and a rubber sole. They are not only comfortable to wear but also have a strong fashion sense, making them a favorite among people of all ages and styles. In addition to the Chuck Taylor All-Star series, Converse also has other popular product lines such as the One Star, Jack Purcell, and All Star Pro.
Market Position and Impact: Converse has a significant market share in the casual footwear market. Its unique design and brand culture have attracted a large number of consumers around the world. The brand has also played an important role in the development of street culture and youth culture. Many musicians, artists, and skateboarders love to wear Converse shoes, which have become a symbol of individuality and freedom.
Jordan Brand
History and Establishment: The Jordan Brand was established in 1984 in cooperation with the basketball legend Michael Jordan. It is a subsidiary brand of Nike dedicated to creating high-performance basketball shoes and related sports equipment.
Popular Products: The Air Jordan series is the most famous product line of the Jordan Brand1. These shoes are known for their innovative design, excellent performance, and unique style. Each generation of Air Jordan shoes has its own characteristics and highlights, and many of them have become classic works in the history of basketball shoes. In addition to the Air Jordan series, the Jordan Brand also has other product lines such as the Jordan Flight, Jordan Legacy, and Jordan Why Not.
Market Position and Impact: The Jordan Brand has a very high status in the basketball shoe market. It is not only the first choice for professional basketball players but also a hot commodity for sneaker enthusiasts and collectors. The brand’s products are highly sought after in the global market, and its sales and popularity have always been at the forefront of the basketball shoe industry. The success of the Jordan Brand has not only brought huge profits to Nike but also enhanced Nike’s brand image and influence in the sports field.
Nike SB
History and Development: Nike SB is a series of shoes launched by Nike specifically for skateboarders1. It was established in the early 2000s to meet the needs of the growing skateboarding market.
Popular Products: The Nike SB Dunk series is the most representative product line of Nike SB. These shoes feature a durable upper, a thick insole for shock absorption, and a non-slip outsole. They are not only suitable for skateboarding but also have a strong fashion sense, making them popular among skateboarders and fashion lovers. In addition to the Dunk series, Nike SB also has other product lines such as the Zoom Blazer, Zoom Janoski, and Zoom Stefan Janoski.
Market Position and Impact: Nike SB has a leading position in the skateboarding shoe market. It has sponsored many well-known skateboarders and skateboarding events, and its products are widely recognized and loved by skateboarders around the world. The success of Nike SB has not only promoted the development of the skateboarding industry but also added new vitality to Nike’s brand.
Hurley International
History and Acquisition: Hurley International was founded in 1979 by Bob Hurley as a surfboard brand and later evolved into a lifestyle and sportswear label. In 2002, Nike acquired Hurley International.
Product Features: Hurley shoes are designed with a focus on surfing, skateboarding, and snowboarding. They have a casual and trendy style and are made of high-quality materials to ensure comfort and durability. The brand also incorporates some unique design elements, such as wavy patterns and bright colors, to reflect the characteristics of water and beach sports.
Market Position and Impact: Hurley has a certain market share in the action sports footwear market. Its products are popular among young people who love surfing, skateboarding, and other extreme sports. After being acquired by Nike, Hurley has received more resources and support, and its brand influence has continued to expand.
In conclusion, Nike’s ownership of these shoe companies has enabled it to expand its market share and meet the diverse needs of consumers. It also showcases Nike’s strong influence and status in the global footwear industry.
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